My guest this week has a passion for creating something new that will change the industry and leave a legacy he can be proud of. In a fast-paced world and a time of life where everything seems to have already been done and you always hear people say there are no new ideas under the sun, Engage People CEO Jonathan Silver has managed to come up with something quite innovative.
For those of you who may not know, Engage is a technology-focused loyalty company that aims to democratize loyalty currency. How do they do it? They integrate into the payments ecosystem in a manner that enables prompt technology to offer your loyalty credit card points, for example, as a form of payment for your Starbucks coffee. According to Jonathan, their proprietary platform provides the conduit between loyalty programs and the retail checkout process, with a vast network of clients and partners integrated into one truly unique ecosystem.
As for their competitive advantage, they have developed the first true payments network for the loyalty industry, as well as a data driven platform that enables promotional engagement in real time. Not only does that bring the value of points to the forefront, it provides meaningful incentive for all touchpoints in the payments cycle, including the customer, the retailer and the partner.
Tune in this week to hear Jonathan talk about his journey to CEO, including the two proprietary brands under the Engage umbrella, what the future of loyalty payments looks like in the next 2 to 3 years and how his passion for creating something impactful will eventually lead to a de facto payments offering for the loyalty currency market.