Attention all music fans! This podcast is for you. If you could think of one area in the music industry that has remained totally stagnant amidst all the technology and evolution, what would it be? For those of you that said ticketing, you’re exactly right! Now, for those of you wondering what revolutionizing the ticketing industry has to do with payments, I have YellowHeart CEO and Founder Josh Katz here to tell you.
YellowHeart is a Web3 based digital ticketing platform with a mission to evolve live event ticketing for the first time in history! And where does it all start? With the payment, of course! In Josh’s model, the payment is actually the point of engagement that allows for a ticketing experience that far exceeds the traditional industry standard. Before YellowHeart, the ticketing experience consisted of a barcode or proof of entry stub that told you your seat, location, and basic event information. Now, with YellowHeart, ticketing is a full-on engagement tool for fandom.
In fact, the payment process unlocks a plethora of perks available for purchasers. This includes everything from the capacity to receive messages from fans, digital content, high-end art, coveted vinyls and a slew of other interactive engagement tools. Before YellowHeart, the ticket would die immediately after the point of entry. Now, just the point of purchase brings (and keeps) it alive!
Tune in this week to hear Josh talk about his journey to CEO, including why you have him to think for good music in public places like restaurants, offices, and coffee shops (just to name a few). We also talk about where the industry is going in the next 2 to 3 years as it relates to bitcoin, Blockchain, and Web3 technology.