Susan Jeffers, CEO/Cofounder of XY Retail | Episode 197

This episode is sponsored by Citizens Pay. With Citizens Pay, merchants have the security of a leading national bank and an omnichannel platform designed to streamline the buying process.  If you want to learn more about Citizens Pay, visit where you can find additional information about Citizens Pay and the buy now pay later payment model.

My guest this week has a truly fascinating story! Not only has she founded 3 successful companies and created a retail platform unparalleled in its omnichannel offerings, she also came to the United States at the ripe age of 16 years old with nothing but $200 in her pocket and a vision to create something impactful. 

 XY Retail CEO and Cofounder Susan Jeffers knew she wanted to be an entrepreneur by the time she was 12 years old. And not because her parents blazed a trail for her or anyone in her family gave her the idea that this should be her path, because she just knew she had the potential to create something amazing. For those of you who may not know, XY Retail is a fully hosted retail platform that connects all aspects of the retail business – from supply to demand – and allows brands the convenience and capacity to run their entire operations directly from their phone.

According to Susan, the customer journey is no longer a straight line. And customers expect a seamless, connected experience from start to finish and throughout the entire customer journey. So, she set out to solve this need and provide brands with the tools they need to give the experience they want. XY Retail is a unified platform built entirely in the cloud that offers everything from point-of-sale, e-commerce, and auto management solutions to data analytics, plug-and-play payments, and even custom applications. They target the high end, luxury fashion/retail sector and their loyal brands actually helped them build the platform. As for their competitive advantage, Susan touts their ability to allow brands to manage absolutely every aspect of their business from their mobile device, as well as the inherent functionality of a full service, one-stop-shop offering.

Tune in this week to hear Susan talk about her journey to CEO, where she sees the industry going in the next 2 to 3 years as it relates to a completely touch free and seamless user experience, and the thing she’s most passionate about for herself and those she mentors: financial independence enough to free you from social constraints.