Brad Hyett, CEO of Phos | Episode 222

My guest this week has a very intense musical background, with proficiency in four different instruments: piano, saxophone, oboe, and double base. He currently performs to this day and makes a concerted effort to have a very strong presence in what he calls the four F’s of life: family, fitness, fintech, and flavor! Phos CEO Brad Hyett has a passion for trying new things, going new places, meeting new people, saying yes to things outside of his comfort zone and doing it all with a fintech spin in company socks!

For those of you who may not know, Phos is a softPOS technology platform enabling contactless payments onto mobile devices with no requirement for exclusive payments specific hardware. They offer a softPOS payments orchestration platform to complement the pain points typically associated with going to market through softPOS solutions and they target their main verticals (mobility, charity, and retail) with commercial-off-the-shelf (COTS) devices that are not specifically certified for EMV usage. How do they make it work? They replicate an EMV level certification in the cloud to enable these products to offer integrated an optimized contactless options.

As for their competitive advantage, Brad will be the first to say that they offer a customizable solution that enables them to meet their customers where they are and take them where they want to go, in a way that offers much more flexibility and potential than their current competition.

Tune in this week to hear Brad talk about his journey to CEO, including a “predestined alignment of the stars” that enabled his wife to replace him at his previous company, prior to his tenure with Phos. We also talk about the evolution of contactless within our global ecosystem, as well as the upcoming M&A spree Brad expects within the industry over the next several years.