Payments look like pure software until you move countries, get hit with fraud, or watch a “guaranteed” settlement date slip. That’s where the real story starts, and it’s why I loved talking with Kristin Reichel, Senior Director of Solutions and Partner Marketing at Rapyd, for our Women Leaders in Payments Month series sponsored by Payroc.
Kristin shares a refreshingly honest career path: Boulder, Colorado roots, a fine art degree, a pivot into computer science, then early years at IBM where every hour was billable and accountability was immediate. From there, she follows what energizes her most, working closer to customers, shaping stories, and eventually landing in payment product marketing. We talk about what product marketing means in fintech and how it connects product teams, partners, and real business needs, from local payment methods to faster money movement.
Our theme is “the future is human,” and Kristin makes it real. Automation, AI, and embedded payments keep expanding, but trust is still built by people who test systems, respond when things break, and make judgment calls when fraud and risk show up. She also unpacks the cultural side of global payments, comparing credit habits in the US with the UK’s banking realities, Germany’s cash preference, and the mobile payments leadership seen across Africa and parts of Southeast Asia.
We close with what she’s watching next: stablecoins, crypto adoption on familiar card rails, and the convergence of AI with agentic commerce and microtransactions. If you care about the future of payments, fintech trust, and practical leadership lessons, this conversation delivers.
