Embedded finance can be the cleanest growth lever a software platform has, but most teams discover the hard way that launching payments is the easy part. Real success comes down to adoption, ownership, and building a customer experience that makes payments and other financial products feel native, not bolted on. Greg Myers sits down with Revolv Co-founders Ali Mast and Ashley Willson to unpack the translation gap between SaaS operators and payments providers, and why that gap quietly kills attachment rates and margins.
We dig into the most common places companies get stuck: chasing a new processor when the real issue is strategy, approaching payments like a cost center, and skipping the internal work required to scale. Ali and Ashley share what actually moves the numbers: integrating payments into the product journey, aligning product, sales, customer success, finance, and leadership, and enabling reps with pricing tools and incentives that make payments revenue worth the effort. We also talk about when to optimize a current provider versus running an RFP, and why hard cutovers can backfire if you have not stabilized the business first.
Then we zoom out to “what comes after payments.” You will hear the framework Revolv uses to evaluate lending, banking, issuing, payroll, and more, including why issuing is climbing fast as providers lower the operational burden. If you care about embedded payments adoption, take rate, monetization, and building an embedded finance strategy that stands up to board scrutiny, this is a practical roadmap.
