As Executive Vice President of Marketing & Training at Payroc, Alex leads the company’s global marketing organization, shaping brand strategy, demand generation, communications, and partner marketing. She drives initiatives that position Payroc as a leading force in payments, integrating creativity, sales enablement, analytics, and storytelling to accelerate growth and strengthen market presence.
Since joining Payroc in 2014, Alex has guided the company through major brand evolutions and global expansion, including the successful integration of more than 27 acquired brands. Prior to Payroc, she worked at top global advertising agencies with clients such as Delta Air Lines and Cox Communications.
Alex was recognized by the Electronic Transactions Association’s Forty Under 40 and named a finalist by PayTech Women for Industry Innovation. She attended Florida State University and lives in San Juan, Puerto Rico with her husband and two daughters. She enjoys travel, skiing, wine tasting and spending time with her girls.
